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Bieber named new face of Proactiv

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Justin Bieber performs at the BankAtlantic Center in Sunrise, Florida on August 5, 2010. UPI/Michael Bush 
Published: Aug. 9, 2010 at 8:52 PM

LOS ANGELES, Aug. 9 (UPI) -- Canadian-born singer Justin Bieber has been named spokesman for a Proactiv acne system advertising campaign, the company said.

"Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand's unique 'Be Proactiv' marketing campaign," Proactiv said in a news release Monday.

The 16-year-old YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard's Hot 100 chart, with "My World," which was released in November on Island Def Jam, the company said.

Topics: Justin Bieber
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