The Stratford Tourism Alliance has launched a Bieber section on welcometostratford.com, The Toronto Star reported. While a 16-year-old does not have a lot of past to cover, fans can find the schools he went to, the hockey arenas where he played or watched, and even his family's favorite restaurant.
Stratford, a town of about 30,000, is best known for its Shakespeare Festival. Bieber, now living in the United States, complained recently to People magazine that "nothing ever came out of Stratford."
Business owners and local officials say there are already a trickle of tourists seeking out former Bieber hangouts. The Star said a random sampling of Stratfordians shows about half either knew Bieber or knows one of his relatives or has a relative who knew him.
"My granddaughter was in kindergarten with him," said Norma Henderson, who has lived in Stratford for 40 years. "She said he was always in trouble, wouldn't sit still -- the class clown."