Also competing on the reality show this season are actress Stephanie Beacham, rapper Lady Sovereign, singers Sisqo and Dane Bowers, Swedish disc jockey Basshunter, cage fighter Alex Reid, model Nicola T. and Ekaterina Ivanova, a former waitress famous for having dated Rolling Stones rocker Ronnie Wood, the BBC said.
The betting firm Ladbrokes told the British broadcaster Jones is the favorite to win the competition series.
"(He's) the perfect 'Big Brother star,'" Ladbrokes spokesman David Williams told the BBC. "He's got attitude, personality and is likely to shake the house to its foundations."
The 11th and final season of the non-celebrity version of "Big Brother" is to debut this summer.