Sting writes holiday giving blog

PLEASANTVILLE, N.Y., Dec. 15 (UPI) -- British rock icon Sting is penning a holiday-themed blog about giving on ReadersDigest.com, the magazine said Tuesday.

"With a poignant message about hope and encompassing the holiday spirit of giving, Grammy Award-winner and rock icon Sting enters the blogosphere for the very first time on ReadersDigest.com," said a news release announcing the blog. "Sting's blog delves into a philanthropic cause that is close to his heart as well as his work with his good friend and philanthropist Bobby Sager."

Sting's blog, "Sting and Sager Deliver Hope for the Holidays," is the magazine's first foray into celebrity blogging. It is to be translated for the magazine's global Web sites, including Reader's Digest Poland, Singapore, Germany, Spain, Portugal, India, Taiwan/Hong Kong, and Canada.

"Inspiration and positive change have always been a central part of the Reader's Digest brand, and we believe that Sting's message of hope will strike a chord not only with our readers but also with people throughout the world," Jonathan Hills, general manager of ReadersDigest.com, said in a statement.