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Keys unveils plans for new company

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Jessica Alba (L) and Alicia Keys watch U.S. President Barack Obama deliver remarks at the Clinton Global Initiative at the Sheraton Hotel in New York City on September 22, 2009. UPI/John Angelillo 
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Published: Oct. 7, 2009 at 10:30 PM

NEW YORK, Oct. 7 (UPI) -- U.S. recording artist Alicia Keys has announced the creation of AK Worldwide, a company she says will handle her non-musical and philanthropic projects.

AKW will also provide the backbone for Keys's continued charity work with Keep a Child Alive, her representatives said in a news release.

"I will always be focused on my career in music, but I am also inspired by the beautiful people and beautiful things I encounter in the world," Keys said in a statement. "AKW is my chance to channel that energy into projects for which I have great passion."

Among her first endeavors is a partnership in The Barber's Daughters, an inspirational hand-crafted jewelry line that Alicia discovered while touring in Toronto. This winter, Keys will unveil AKW's second major undertaking, IAmASuperwoman.com, a Web site devoted to spotlighting inspirational women and causes, while providing a positive online community for the discussion and development of ideas.

Topics: Alicia Keys
© 2009 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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