facebook
twitter
rss
account
search
search
 

Katie Holmes announced as co-owner, spokeswoman of Alterna Haircare

Jan. 22, 2013 at 11:57 AM   |   Comments

| License Photo
NEW YORK, Jan. 22 (UPI) -- U.S. actress Katie Holmes has been named co-owner and celebrity spokeswoman for Alterna Haircare, the company officially announced Tuesday.

Women's Wear Daily broke the story of the Holmes-Alterna collaboration last week, but the partners didn't publicly confirm it until Tuesday.

"Katie inspired us by gracefully evolving from an actress to a multi-faceted artist, designer and style icon," Joan Malloy, president and chief executive officer of Alterna Haircare, said in a statement. "Alterna has been haircare's 'best kept secret' for years, but that is about to change. We're confident that adding Katie's natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination."

"I'm really proud to be a part of this company -- not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me," Holmes said. "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

The former "Dawson's Creek" teen idol was most recently seen in the Broadway play "Dead Accounts." Her film credits include "Don't Be Afraid of the Dark," "Batman Begins," "Pieces of April" and "The Ice Storm."

Topics: Katie Holmes
© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Kim Zolciak denies Photoshopping in Instagram pics Kim Zolciak denies Photoshopping in Instagram pics
2
Kaley Cuoco-Sweeting: 'We can't wait' to have kids Kaley Cuoco-Sweeting: 'We can't wait' to have kids
3
Miranda Lambert in tears as she sings to sick 7-year-old fan Miranda Lambert in tears as she sings to sick 7-year-old fan
4
'Fashion Police' will continue in 2015, despite the death of Joan Rivers 'Fashion Police' will continue in 2015, despite the death of Joan Rivers
5
'Maze Runner' brings in $11.3M Friday 'Maze Runner' brings in $11.3M Friday
Trending News
Video
x
Feedback