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Brad Pitt is new face of Chanel No. 5

Oct. 15, 2012 at 3:09 PM

NEW YORK, Oct. 15 (UPI) -- British director Joe Wright has directed a new advertising campaign for Chanel No. 5 starring Brad Pitt, the fragrance maker announced Monday.

"What's important to remember about Chanel No. 5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules," Pitt said in a statement Monday.

"No. 5 has always been the most iconic women's fragrance. That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."

Wright, whose films include "Atonement" and "Pride and Prejudice," described the scent as "a phenomenon that continues to invent and reinvent itself."

Chanel said Wright was "commissioned to direct several commercial films for No. 5, which capture the memories, thoughts and dreams of a man being seduced by a fragrance."

Previous spokespeople for the brand included Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou.

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