Paltrow worked with the design houses of MiH Jeans and Kain Label to develop a $200 pair of MiH jeans that can be topped off with a $60 Kain T-shirt, both of which can be purchased on GOOP.
The Hollywood Reporter said clothing expands GOOP's offerings, which also include sections on food, hotels and other products.
GOOP has been around since 2008 and doesn't seem to be interfering with Paltrow's acting schedule. The Reporter said the star recently wrapped shooting for "Thanks for Sharing" and moved on to filming for presumptive blockbuster "Iron Man 3."
Notable deaths of 2014 [PHOTOS]