More than 1M 'Star Wars' Blu-rays sold

Sept. 23, 2011 at 7:09 PM   |   0 comments

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LOS ANGELES, Sept. 23 (UPI) -- More than 1 million sets of the "Star Wars" series of movies on Blu-ray were sold this week, said Lucasfilm and Twentieth Century Fox Home Entertainment.

Variety.com said the six-movie, nine-disc set brought in more than $84 million from worldwide sales the first week it was available on the high-definition, home-video format.

"Once again our fans' enthusiasm to celebrate 'Stars Wars' continues to amaze us," said Kayleen Walters, senior director of marketing at Lucasfilm, in a statement. "Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would."

"'Star Wars' is a franchise with universal stories that resonates as much today as it did 30 years ago," Mary Daily, executive vice president of marketing for Twentieth Century Fox Home Entertainment, and Vincent Marcais, senior vice president of international marketing for Twentieth Century Fox Home Entertainment, added in a statement. "With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the saga in the best possible quality."

Included in the Blu-ray package are deleted, extended and alternate scenes, as well as new documentaries and "Star Wars" parodies, Variety.com said.

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