ENGLEWOOD, Colo., Sept. 2 (UPI) -- U.S. cable network Starz says it has ended talks to renew its contract with DVD rental giant Netflix.
Starz President and Chief Executive Officer Chris Albrecht announced the development Thursday.
"Starz Entertainment has ended contract renewal negotiations with Netflix. When the agreement expires on Feb. 28, 2012, Starz will cease to distribute its content on the Netflix streaming platform," Albrecht said in a statement. "This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business."