Helmed by Emmy- and Sundance award-winning director Lee Hirsch, the film premiered at New York's Tribeca Film Festival Saturday.
The deal covers all rights in North America, the United Kingdom, Australia, New Zealand, South Africa and Germany. TWC also acquired the film's distribution rights for pan-Asian satellite TV, and will be the sales agent for the remaining global territories.
The announcement was made Tuesday by TWC's Executive Vice President of Acquisitions and Co-Productions Peter Lawson.
"'The Bully Project' is a phenomenally insightful and moving examination of bullying and its long-term impact. We think this is one of the year's most important films, and we intend to bring all our energy and creative resources to bear in bringing 'The Bully Project' and its message to audiences of all ages," Lawson said in a statement.