NEW YORK, May 13 (UPI) -- Almay has signed U.S. actress Kate Hudson as its newest global brand ambassador, Revlon Inc. announced Thursday.
The "Almost Famous" and "Nine" star will be the face of new and existing Almay products, and will appear in global multimedia campaigns that include television, print, in-store and Internet placements. Hudson's first television and print campaign for the brand is set to debut later this year, the company said.
"We are thrilled to welcome Kate to the Almay family," Revlon President and Chief Executive Officer Alan T. Ennis said in a statement. "She is smart, confident and vivacious. Her energy and youthful spirit are contagious -- Kate is a perfect ambassador for the Almay brand."
"Almay is known for its fresh, effortless approach to beauty," Hudson said. "I share that philosophy and I'm honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day we all want to have fun and feel beautiful -- that's what Almay is all about."