NEW YORK, March 1 (UPI) -- "Shrek Forever After," the fourth and final installment in the popular movie franchise, is to open the 2010 Tribeca Film Festival in New York, organizers said.
The first 3D "Shrek" movie is to screen on Tribeca's opening night April 21, the festival and DreamWorks Animation SKG, Inc., announced Monday.
"We have always sought to open our festival with films that are captivating and strike an emotional chord with moviegoers. 'Shrek Forever After' combines the very best in storytelling and artistry while showcasing the wonders of innovative 3D film-making. It is one of the most anticipated new movies of 2010 and we are so pleased that DreamWorks Animation is bringing the final chapter of Shrek to the Tribeca Film Festival for its world premiere," Jane Rosenthal, festival co-founder, said in a statement.
"The final chapter of Shrek's personal journey brings all of our beloved characters full circle in a way that pays creative homage to each of the previous films and the stories they told, while taking Shrek and his family and friends on a fantastic, emotion-filled journey that is funny at every turn," Mitchell added. "Technological innovation at DreamWorks Animation has done wonders for our storytelling capabilities and I am excited to share these with audiences when we bring Far Far Away into the third dimension for the very first time."