Carrey said that in light of recent violence, he could not support the movie.
I did Kickass a month b4 Sandy Hook and now in all good conscience I cannot support that level of violence. My apologies to e— Jim Carrey (@JimCarrey) June 23, 2013
I meant to say my apologies to others involve with the film. I am not ashamed of it but recent events have caused a change in my heart.— Jim Carrey (@JimCarrey) June 23, 2013
“Publicity, promotion and marketing are just as important to the success of a film as the quality of the film itself, and it is crucial for a distributor to tightly control all aspects of the branding and imaging of the film,” producer Gary Michael Walters said.
"The support of the actors and director in promoting a film is extremely helpful, indeed vital, and studios and financers almost always require their key talent to do a certain amount of publicity for their movies. At a minimum, an actor contract would provide that the talent could not do publicity without studio approval and there is generally a non-disparagement provision as well.”
Carrey's contract most likely covers these terms, which would put him in a breach of agreement. Studios rarely sue A-list celebrities, however, and a source said it "likely won't turn into much more than a wrist slap."
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