LOS ANGELES, Sept. 27 (UPI) -- Longtime H&M spokesmodel David Beckham helped kick off a new campaign Monday in Los Angeles.
The 41-year-old English retired soccer star was all smiles in a casual button-down shirt and cuffed pants at the brand's new Modern Essentials campaign launch.
Beckham has modeled for H&M for years and released his first collection with the company in 2012. The brand released a new ad for the Modern Essentials line starring Beckham and actor Kevin Hart on Sunday.
"I loved shooting the first campaign with Kevin for H&M so much that we just had to do a sequel. This time we've pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it," Beckham had teased this month.
"It's great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham's style. He copies everything from me," Hart joked.
Beckham has also modeled for such brands as Calvin Klein and Armani. He married Victoria Beckham in 1999 and shares four children, daughter Harper and sons Brooklyn, Romeo and Cruz, with the designer and former Spice Girl.