NEW YORK, Jan. 8 (UPI) -- Susan Sarandon is the new face of L'Oreal Paris.
The 69-year-old actress confirmed the news with a photo from her campaign Friday on Twitter, writing, "Even though I am a New Yorker, I have always loved Paris... #worthit @lorealparisofficial."
"When L'Oreal Paris and [president] Cyril Chapuy first approached me, I was so flattered," the star said in a statement. "The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard 'Because I'm Worth It,' it definitely was a shift in the framing of why you should look good."
"I look forward to being older, when what you look like becomes less and less an issue and what you are is the point," she added. "Beauty comes from the inside; it's a state of mind. I'm proud to be a part of their message and to represent the L'Oreal Paris women."
Fellow actresses Blake Lively, Diane Keaton and Eva Longoria are among the other L'Oreal spokesmodels. Sarandon praised the women as "well-rounded and thoughtful, conscious, present [and] modern" in an interview with British Vogue.
"How you spend your energy is ultimately what creates who you are," she told the magazine. "All the L'Oreal ambassadors have careers, and are concerned about things outside of themselves, and most of them are raising children."
Sarandon is mother to 30-year-old daughter Eva, 26-year-old son Jack and 23-year-old son Miles. The actress appeared in the Lifetime miniseries The Secret Life of Marilyn Monroe in 2015, and is slated for Mothers Day with Courteney Cox.