Heidi Klum launches new lingerie line

MELBOURNE, Jan. 27 (UPI) -- Heidi Klum launched her new lingerie line Monday.

The 41-year-old model introduced Heidi Klum Intimates at the Bourke Street Mall in Melbourne. Klum designed the pieces for Bendon, and will distribute the collection online and at Australian department store Myer.

"Good lingerie gives you that 'oomph,'" she told an audience of hundreds of fans. "It makes you stand taller, feel confident and improves how you feel and walk around. The collection reflects a range of women, personalities and moods."

Klum showed off her bras and underwear for women, and previewed HKMAN briefs for men. The model urged men to be bold when shopping for their significant others for Valentine's Day, and encouraged them to also buy new underthings for themselves.

"Heidi has a great work ethic managing media requests, events, staff training and customer introductions for the Meyer launch of her range," Myer CEO Bernie Brooks told The Age. "Her application to developing a strong brand franchise is exceptional."

Klum is well known for her work with Victoria's Secret, and has hosted Lifetime series Project Runway since 2004. She previously designed lines for Otto, Jordache and Birkenstock, and released two fragrances, Heidi Klum and Me.