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LEGO Scooby-Doo playsets will be available in August

The toys featuring the iconic canine crime-solver and his pals are being created in collaboration with Warner Bros. Consumer Products.

By Karen Butler
A gust of wind knocks around the Scooby Doo float as it is passes through Columbus Circle during the 80th Macy's Thanksgiving Day parade on November 23, 2006 in New York City. Every year thousands line the 2 1/2 mile parade route to watch the procession of floats, marching bands and celebrities. (UPI Photo/Monika Graff)
A gust of wind knocks around the Scooby Doo float as it is passes through Columbus Circle during the 80th Macy's Thanksgiving Day parade on November 23, 2006 in New York City. Every year thousands line the 2 1/2 mile parade route to watch the procession of floats, marching bands and celebrities. (UPI Photo/Monika Graff) | License Photo

LONDON, Jan. 24 (UPI) -- The LEGO Group says it plans to start selling five Scooby-Doo playsets for the first time starting in August.

The toys featuring the iconic canine crime-solver and his pals are being created in collaboration with Warner Bros. Consumer Products.

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In another first, the Scooby Gang will be animated in LEGO form. A 22-minute LEGO special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation, will be out later this year. Additional made-for-video movie titles are expected to be produced in the future.

"Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content," Jill Wilfert, vice president of licensing and entertainment at The LEGO Group, said in a statement. "We constantly review properties to find those with global reach, great characters and stories and inherent building and role-play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today's parents who have strong nostalgia for the LEGO brand from their own childhood."

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"Scooby-Doo and his whole gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone's favorite Great Dane to the unique interactive world of LEGO play," added Karen McTier, executive vice president of domestic licensing and worldwide marketing for WBCP.

"As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters," said Sam Register, president of Warner Bros. Animation and Warner Digital Series. "Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together."

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