NEW YORK, Nov. 19 (UPI) -- Seven months after Vogue's Anna Wintour decided to put Kim Kardashian on the cover of the fashion glossy, the editor-in-chief has come forward to explain why.
"The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at that time, too," said Wintour of the reaction to her having Kardashian and her husband Kanye West cover the April issue of the magazine under the title #worldsmosttalkedaboutcouple.
Now, days after Kardashian's full frontal and nude backside on Paper magazine dared to #breaktheinternet, Wintour said the magazine can't always have tasteful people on its cover.
"Now she's part of the establishment. I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us." Wintour told CNN's Alina Cho on Monday, according to Fashionista.
"It's very important that people do talk about us," she added.
They have a wonderful brand that's very traditional American, and they decided they want to shake it up and reach a different audience," she said. "Now and again one has to do things like that. I think it's partly of the excitement of being a journalist. I hope another Kim Kardashian comes along this year!"