NEW YORK, Oct. 6 (UPI) -- Tyra Banks has launched a new cosmetic line called TYRA Beauty.
The supermodel turned talk show host, turned entrepreneur unveiled her new venture on Instagram Friday. The line is defined as "not just a cosmetic line" but a "cosmetics experience."
"Without makeup, I would have never been a supermodel," Banks told People magazine. "I don't wake up with naturally sculpted cheekbones -- I paint them on! I believe makeup is the great beauty equalizer."
The America's Next Top Model host also unveiled that her desire to create a makeup line was what motivated her to enroll in Harvard in 2011.
"The creation of my cosmetics experience has been years in the making," said the model. "Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience."
Banks' beauty line carries eye, lips and face products that are meant to be used following the "tips and tricks" provided by the former model herself on the brand's website and by Beautytainers, the independent contractors that she'll train herself to sell her products.
"We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free," she said. "I feel fully armed to share and teach all I learned [at Harvard] with Beautytainers across the country, and later, the world!"
Banks put her products to the test Monday on Good Morning America where she gave a new mom a "beauty makeover."
TYRA TAKEOVER! It's makeover madness outside with @tyrabanks. pic.twitter.com/IFG2P5EeH4
— Good Morning America (@GMA) October 6, 2014
