Grand said the photos were inspired by pictures taken of Rikiel in the 1970s.
"They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller's work," she said. "Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel's joie de vivre, and the obvious choice was Gisele."
Bundchen's new ads come on the heels of her new campaign for Balenciaga -- for which she shaved half her head -- and follow the announcement that she'll be the new face of Chanel No. 5. The Victoria's Secret model has also posed for fashion houses including Emilio Pucci, Isabel Marant and Stuart Weitzman for the fall/winter season.
The model's busy schedule comes as no surprise as Forbes recently reported that Bundchen made $74 million, or $128,000 a day, in 2013.