Sources told E News! that the 26-year-old star's site will be called, Preserve.
"Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site," said the insider. "Preserve is all about story-telling through video. Blake will be in some of these videos."
The Gossip Girl starlet, 26, told The Cut last December that her project would be more than just a "lifestyle" site.
"I'm creating a brand that I felt the need for," she said. "By the time it launches, it will have been around for two years. So it's a lot of time, energy, efforts, resources, working with amazing people."
"You cannot be around me without talking about food," she said at the time of what fans could expect to find on the site. "It's a little bit of everything."
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