The 25-year-old actress and the Kmart fashion brand chose not to Photoshop their Fall 2014 campaign. The choice comes amid growing public concern that digitally altered media contributes to unrealistic and unhealthy body image.
"This is my second season working with Bongo and it's been such a treat," Hudgens said in a statement. "The clothes really make me feel carefree and confident, which is why I love that the final ad images are unretouched. It's so important for girls to remember that real beauty shines from within and I'm so proud that Bongo is choosing to send such a positive message with this campaign."
"We admire her confidence to go without retouching for this campaign and can't wait for her fans to see how naturally beautiful she is," chief marketing officer Dari Marder added. "In the age of Instagram filters and Photoshop apps, it is more important than ever that Bongo remains committed to inspiring girls to feel comfortable in their own skin, and we are excited to be partnering with Vanessa to send that message with this campaign."
The ads will debut in the August issues of Teen Vogue, Seventeen, Cosmopolitan and other lifestyle magazines. Hudgens will next appear in Kitchen Sink in 2015.