The fashion label debuted the images of Bundchen's shocking new look on Twitter on Monday.
In the photos, Bundchen's hair is shaved close on the sides with a little bit more length along the top.
"This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising," Balenciaga's artistic director Alexander Wang told Women's Wear Daily. "This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past."
The five black-and-white images depict Bundchen in a broken mirror-filled room. The shards of mirror echo the angular features of her face, brought out all the more by the severe hair cut.
Check out the new look: