"I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs," the 27-year-old Russian star said in a statement after Avon made the announcement on Wednesday.
"I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams," she continued.
Avon's new scent will be released in Europe in September and in the United Stated a month later. Avon Chief Marketing Officer Patricia Perez-Ayala said in a statement that the fragrance looks to "capture the intoxicating charisma of someone who created her own luck in life."
"As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility" added Perez Ayala.