The official description of the label says the "multi-channel" lifestyle brand "will emphasize [Witherspoon's] southern roots and personal style. The first store will open in 2015."
According to E! News the actress's retailer will carry bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and plastic storage containers.
The Walk The Line star announced the launch of a lifestyle brand in March, explaining that she hired former C. Wonder president Andrea Hyde to be the brand's CEO.
The brand's name, Draper James, was reportedly inspired by the actress's nieces.