David Greenberg, the President of Maybelline New York, Garnier and Essie said the brand decided to name the 30 Rock star as the face of Garnier's skincare because of the success of her previous campaign. The 43-year-old comedian has been a spokesperson for the brand's Nutrisse hair color since 2011.
"Tina Fey has been an enormous success for us," Greenberg said. "[Her] personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
Fey's print ads for the brand will begin to roll out in later in April.