The company put an end to the series of commercials featuring the computer-generated talking baby after six years.
The move came with the debut of E*Trade's latest commercial featuring the baby Thursday. The baby is upstaged by its new sidekick singing cat. Not able to stand it anymore, the baby throws his smartphone at the camera and says he's through.
E*Trade Chief Marketing Officer Liza Landsman said the company will be launching a new online marketing campaign.
Meanwhile, the baby himself posted a statement on his Facebook page regarding his recent move.
"Moving forward, I realize it is time to enjoy the success I have come to find with my investing and financial wizardry," he wrote. "Time to pack up the family and visit the seven wonders of the world, do volunteer work with underprivileged pets, kick back, unwind and enjoy my juice box without the paparazzi on my tail."