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Starbucks to sell Oprah Winfrey-branded tea for charity

Oprah Winfrey and Starbucks CEO Howard Schultz announced their partnership on Wednesday.
By Kate Stanton Follow @KateStan Contact the Author   |   March 19, 2014 at 9:03 PM
You'll soon be able to buy yourself a cup of "Oprah Chai," set to debut at Starbucks and Teavana stories April 29.

Oprah Winfrey and Starbucks CEO Howard Schultz made the announcement at the coffee chain's annual meeting Wednesday, where the 60-year-old media mogul said she'd always loved the "spicy and savory" flavor of chai.

Winfrey and Schultz said all of the chai proceeds will go to various education charities, including Winrey's Leadership Academy for Girls in South Africa.

"You get a chai, you get a chai, you get chai," Schultz told the audience, mimicking Winfrey's famous giveaway words.

"Everybody get's a chai!" Winfrey added.

Winfrey said that she's often asked to do endorsements and brand partnerships, but felt that a Starbucks tea would be "something fun."

[Forbes, THR]

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