American fashion retailer Express announced Wednesday that the 21-year-old model has joined the brand as its new spokesperson.
Upton will kick off her new role Thursday when she'll host the brand's spring runway show at The Raleigh hotel in Miami Beach. Her ads for Express are set to come out in the fall.
"The new partnership highlights the mutual admiration between Express and Kate and is the culmination of two iconic American establishments coming together," Express chairman and CEO Michael Weiss said in a statement.
In addition to her new gig with Express, being a two-time Sports Illustrated cover girl and making her acting debut in the upcoming The Other Woman, Upton is also the face of Sam Edelman's digital and print advertising campaign.