Disney Movies Anywhere makes its debut just in time for Frozen's digital release, and the iTunes-powered service is currently accessible on the web, iPad, iPhone, and iPod Touch. There are over 400 Disney, Pixar, and Marvel movies available for people to purchase for streaming or download, and the service offers exclusive content and bonus features in addition to the films themselves.
Those who own Disney DVDs and Blue-rays will be able to use the new service to redeem their discs' digital download codes. The discs have come with redeemable codes since 2008.
Disney Movies Anywhere is Disney's second attempt at a digital film service. Their first attempt, Disney Movies Online, proved unsuccessful and was shut down in December 2012. Disney Movies Anywhere seeks to correct many of the original service's flaws, and includes the ability to stream movies across multiple devices.
Walt Disney Studios president Alan Bergman says of the service, "Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world. This unique technology underscores Disney's commitment to meeting our consumers where they are with the content they want, and we're thrilled to debut with iTunes."
As a special perk, Disney is currently offering a free digital copy of The Incredibles to users who connect their Disney Movie Anywhere and iTunes accounts.