"This is a massive global brand," Playboy's editorial director Jimmy Jellinek told the newspaper.
"You need a global icon in order to celebrate that -- that was the impetus," Jellinek said. "You're talking about the face of Burberry, the biggest supermodel in the world on the cover of Playboy. She's the perfect partner for us to help launch the next 60 years."
"She's a worldwide celebrity and iconic and crosses the boundaries from sexual imagery to upscale modeling," Playboy's founder Hugh Hefner told the Times. "It's a natural for us."
The newspaper said the 39-year-old model's sexy layout will be photographed by fashion-industry favorites Marcus Pigott and Mert Atlas.