Queen Latifah announced as Pantene spokeswoman

NEW YORK, Sept. 7 (UPI) -- U.S. actress and musician Queen Latifah is the new face of Pantene's Truly Relaxed and Truly Natural hair care line, Proctor & Gamble announced.

Latifah will appear in television, print, in-store and social media campaigns to advertise the products, which are designed specifically for African-American hair, the New York Daily News reported Friday.

This isn't the first time Latifah, 43, has worked with Proctor & Gamble. She is also a spokeswoman for CoverGirl cosmetics.