Latifah will appear in television, print, in-store and social media campaigns to advertise the products, which are designed specifically for African-American hair, the New York Daily News reported Friday.
This isn't the first time Latifah, 43, has worked with Proctor & Gamble. She is also a spokeswoman for CoverGirl cosmetics.
Kate Middleton recycles dress at movie premiere
Beyonce flaunts bikini body, Blue Ivy in vacation pics