facebook
twitter
rss
account
search
search
 

BBC radio presenter: Network dumbs down science content

Sept. 7, 2013 at 11:49 AM   |   Comments

LONDON, Sept. 7 (UPI) -- A BBC science radio series presenter criticized the network for dumbing down technical science terms in an effort to appeal to a wider audience.

Lisa Jardine, presenter of BBC Radio Four's "Seven Ages of Science," said BBC producers incorrectly assume their audiences don't know much about science and avoid using technical terms out of fear of alienating listeners.

The idea that presenters must "mash up the difficult stuff, and particularly science, because people are not able to understand, is a complete fallacy," she said.

Jardine chairs the human fertilization and embryology department at University College London and is president of the British Science Association. She is also a professor of Renaissance studies at University College, The Daily Telegraph reported Thursday.

She said because most producers at BBC have a humanities background, they have no problem referencing relatively obscure cultural figures.

"Anyone who has done broadcasting on science for the BBC will know that whereas you are never asked to explain who (actor) John Carlisle is, if I say 'mitochondria' (energy-producing components of cells), they say, 'Can't you say it in ordinary language because people won't understand?'"

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
Celebrity Couples of 2014 [PHOTOS]

Celebrity Couples of 2014 [PHOTOS]

Most Popular
1
'Sons of Guns' canceled after Will Hayden's arrest
2
Kyra Sedgwick is Deputy Chief Madeline Wuntch in new 'Brooklyn Nine-Nine' promo
3
'Jay Leno's Garage' special to air Sunday on CNBC
4
'Longmire' canceled after three seasons on A&E
5
Jake 'The Snake' Roberts in intensive care with double pneumonia
Trending News
Video
x
Feedback