Cowell launches online talent contest

March 2, 2013 at 11:38 AM

LONDON, March 2 (UPI) -- Britain's Simon Cowell says he is launching a new talent contest asking people with unconventional talents to submit YouTube videos online.

The creator of "The X Factor" and "Britain's Got Talent" is turning to a completely online format with "You Generation," the BBC reported Thursday.

He said he wants people with "unconventional and original talents" to audition for the contest by uploading YouTube videos of themselves performing or displaying their gift, from music to make-up to photographers, the BBC reported.

The public will then be able to view the videos and people associated with Cowell's company Syco will judge and select the best. Every two weeks auditions will be held for different categories and winners will receive prizes. The process will continue for a year and will be aired in 15 languages in 26 countries around the world, the BBC said.

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