NEW YORK, Sept. 10 (UPI) -- "Jersey Shore" star The Situation demanded in a letter from his lawyer that clothing company Abercrombie and Fitch stop selling T-shirts that play on his name.
The cease-and-desist missive also demands all of the profits the company had made off the shirts, which he says violate the trademarks he owns.
TMZ.com said Saturday A&F has until Tuesday to respond to the letter, which it called an escalation of a publicity feud between the two parties.
A&F last month made what sounded like a tongue-in-cheek offer to pay The Sitch not to wear its clothing on "Jersey Shore." The company followed up with a line of shirts with "The Fitch" and "GTL Fitch" printed on them.
The Situation's team says the "situation" has turned into an elaborate publicity stunt in which A&F has benefited from his good name.
