Mobile UPI  |   About UPI  |   UPI en Español  |   UPI Arabic  |   UPIU  |   My Account
Search:
Go

Disney developing technology initiative

|
|
 
  
Published: Jan. 17, 2010 at 11:39 AM

ORLANDO, Fla., Jan. 17 (UPI) -- The Walt Disney Co. is working on a technology initiative aimed at enhancing visitors' theme park experience, former executives with the U.S. company say.

Former Disney executives claim the project being developed by Disney's theme park division involves the use of wireless-communication technology to tailor theme park offerings to the likes of individual visitors, the Orlando (Fla.) Sentinel said Saturday.

The former executives, who wished to remain anonymous, said the budget for the new project is between $1 billion to $1.5 billion.

In charge of the project is Nick Franklin, head of global business and real-estate development for Disney's theme park division. The executives said Franklin has been given the new title of executive vice president of next generation experience.

Disney spokeswoman Tasia Filippatos would not offer specific details of the project, saying only that Disney is focused on enhancing guests' experience.

"Our company has a long history of leveraging technology to enhance the experience of our guests, and we are constantly exploring new opportunities to build on that legacy," she told the Sentinel.

Recommended Stories
© 2010 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Order reprints
  
Join the conversation
Most Popular Collections
Protesters, police clash at NATO summit Notable deaths of 2012 2012 Billboard Music Awards
The 137th Preakness Stakes Annual Solar eclipse occurs in U.S. Chen Guangcheng arrives in the U.S.
Additional Entertainment News Stories
1 of 29
Members of the Army's Old Guard place flags at Arlington National Ceremtery
View Caption
U.S. flags are seen in the rucksack of a soldier with the Army's 3d U.S. Infantry Regiment, The Old Guard, as he places flags at gravesites in Arlington National Cemetery as part of the Flags-In Memorial Day ceremony on May 24, 2012 in Arlington, Virginia. American flags were placed at each of the more than 220,000 grave markers in honor of those who served and Memorial Day. UPI/Kevin Dietshc
fark
Newly upgraded to a tropical storm and now Beryling in on Southeast coast
Man tries, fails to buy meal at Denny's with $1 and bag of pot. You'd think if there was anywhere...
Photoshop this multicolored specimen having a snack
Couple married for 65 years reveals secret of marital bliss: wearing matching outfits wherever they...
Behold a pale horse
Maine soft-shell lobsters are in early this year. Marine biologists require more clarified butter...