ORLANDO, Fla., Jan. 17 (UPI) -- The Walt Disney Co. is working on a technology initiative aimed at enhancing visitors' theme park experience, former executives with the U.S. company say.
Former Disney executives claim the project being developed by Disney's theme park division involves the use of wireless-communication technology to tailor theme park offerings to the likes of individual visitors, the Orlando (Fla.) Sentinel said Saturday.
The former executives, who wished to remain anonymous, said the budget for the new project is between $1 billion to $1.5 billion.
In charge of the project is Nick Franklin, head of global business and real-estate development for Disney's theme park division. The executives said Franklin has been given the new title of executive vice president of next generation experience.
Disney spokeswoman Tasia Filippatos would not offer specific details of the project, saying only that Disney is focused on enhancing guests' experience.
"Our company has a long history of leveraging technology to enhance the experience of our guests, and we are constantly exploring new opportunities to build on that legacy," she told the Sentinel.