Baron Cohen to lend voice to 'Simpsons'

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LOS ANGELES, Sept. 19 (UPI) -- British comedian Sacha Baron Cohen will lend his voice to a character on the U.S. animated TV series "The Simpsons," a series official says.

"Simpsons" executive producer Al Jean said the "Bruno" star will play an Israeli tour guide who encounters the Simpsons family vacationing in the Holy Land, Entertainment Weekly reported on its Web site Friday.

"He's trying to get Marge to give him good grades on the comment card, and she goes, 'You people are pushy,' and he goes, 'What do you mean, you people? You try having Syria for a neighbor! What do you have -- Canada?'" Jean said of Baron Cohen's role.

The episode of the Fox comedy featuring the "Borat" star is to air on Palm Sunday, March 28, as part of the 21st season of "The Simpsons."

EW.com said the episode is titled "The Greatest Story Ever D'ohed."