Theater offers 'vile' warning for 'Bruno'

NAVAN, Ireland, July 18 (UPI) -- A movie theater in Navan, Ireland, says people considering seeing the comic mockumentary "Bruno" should be aware it is "vile" and offensive.

The BBC said Saturday a recording message previously offered by the Diamond Cinema in Navan told would-be "Bruno" viewers they should be prepared for a movie that has been found to offend some individuals.

"Bruno is particularly vile," an unidentified theater employee said in a show time message.

"It leads to a hell of a lot of complaints from people who say 'we didn't think it was going to be that bad.'

"It is that bad -- it will offend every prejudice in the book, believe me, so don't come after the film and tell us how horrible it was."

"Bruno" is the work of comedian Sacha Baron Cohen, who pretends to be a flamboyant gay fashion reporter.

The BBC said the Diamond Cinema has since changed its outgoing message regarding the new U.S. film.