Kid Rock debuts new brew at concerts

July 17, 2009 at 1:34 PM
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DETROIT, July 17 (UPI) -- Singer Kid Rock's American Badass Beer debuted at his concerts in Detroit this week, organizers said.

This was the first time the musician's "American-style lager" was made available to the public, the Detroit Free Press reported Friday.

"I'm American, that's what I like to drink, and from looking around the parking lot before my shows, I know that's what my fans drink," the Free Press quoted Kid Rock as saying.

J. Patrick Kenny, chief operating officer of the beer distributor Drinks Americas, told the newspaper 12-ounce and 22-ounce bottles of the brew will soon be sold in Michigan, Ohio, Texas, Nevada, Tennessee and California, and will be made available in stores nationwide next year.

"It's a good beer with an awesome name," Kenny said. "When you hear the name American Badass, I don't care what neighborhood you're from, you just smirk."

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