Mumbai theater getting new IMAX system

MUMBAI, June 17 (UPI) -- IMAX Corp. and India's BIG Cinemas have announced plans to install IMAX's new digital projection system in BIG Cinemas' flagship IMAX theater in Mumbai.

BIG Cinemas describes itself as a division of Adlabs Films Ltd., a Reliance ADA Group company and India's largest entertainment conglomerate.

Installation of the new digital system in the Mumbai theater is scheduled to be completed in July and will mark the first digital IMAX location in India.

The new IMAX digital projection system will replace the IMAX Dome system that is currently operating in the BIG Cinemas location at Wadala.

"BIG Cinemas has constantly endeavored to expand our content offerings to render a world-class movie-going experience to our guests. Through the installation of IMAX's digital projection system, we will be able to offer our guests the world's most immersive movie experience, and even more premium entertainment options and at a much lower operating cost," Tushar Dhingra, chief operating officer of BIG Cinemas, said in a statement.

"We're proud to enter this partnership with BIG Cinemas for installing our first digital projection system in Mumbai, the heart of Bollywood. It is an important strategic step for us as we look to expand our presence in the region," added IMAX Chief Executive Officer Richard L. Gelfond. "BIG Cinemas has already done a fantastic job establishing the IMAX brand in the country, and we're confident that this new theater will enable them to reach an even wider audience of Indian consumers in the future."