"She and a friend set off on a road trip around the world in search of what people find beautiful and why," a source told Usmagazine.com about the program, which is called "The Price of Beauty."
Word of the show comes shortly after much was made in the media about Simpson's recent weight gain.
"(Simpson will be seen trying some of the) shocking things that women do to make themselves beautiful. Picture 'Fear Factor,'" the insider told Usmagazine.com.
"Jessica is indeed working on a new show, but network details have not been finalized at this time," Simpson's publicist said.
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Mindy Kaling mistaken for Malala Yousafzai