Beckham to star in underwear ad campaign

Published: May 5, 2009 at 9:47 PM
Metropolitan Museum of Art Costume Institute Gala in New York

NEW YORK, May 5 (UPI) -- British singer and fashionista Victoria Beckham will be in New York to unveil Emporio Armani's new underwear campaign featuring her, the company says.

The former Spice Girl has agreed to raise the curtain on a 20-foot-high image of her in a new ad on the main floor of Macy's Herald Square in Manhattan Wednesday, Emporio Armani said.

The first 150 people to purchase $85 or more of Emporio Armani women's underwear will have the opportunity to be photographed with Beckham during a VIP meet-and-greet, organizers said.

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