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New reality show set at Fred Segal Fun

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Published: April 22, 2009 at 3:17 PM

SANTA MONICA, Calif., April 22 (UPI) -- Bravo says it is developing an as-yet-untitled docu-series that will revolve around the Santa Monica-based boutique, Fred Segal Fun.

The announcement was made Tuesday by Frances Berwick, executive vice president and general manager of Bravo Media.

"Bravo has established itself as the go-to network for the hottest, trendiest and most dramatic docu-series on television," Berwick said in a statement. "Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives."

Fred Segal Fun sells fashionable clothes, shoes, accessories and beauty products.

Topics: Frances Berwick
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