facebook
twitter
rss
account
search
search
 

Levi's helps out with 'Hair' costumes

March 31, 2009 at 9:50 PM   |   Comments

1 of 6
| License Photo
NEW YORK, March 31 (UPI) -- The team behind the Broadway revival of "Hair" worked with Levi's to create the show's 1960s-era costumes, the U.S. denim dealer said.

In addition to working closely with "Hair" costume designer Michael McDonald, Levi's said it is celebrating the musical's return to Broadway by sponsoring the show.

"The Levi's brand is excited to be a part of the highly anticipated Broadway revival of 'Hair.' Our brand's impact on the style and times of the late 1960s was a profound one, so the Levi's jeans and 'Hair' relationship truly is an authentic, perfect fit," Robert Hanson, president of Levi Strauss Americas, said in a statement. "What's even more interesting is that the Levi's jeans featured in 'Hair,' much like the themes explored in the show, are as relevant today as they were 40 years ago."

"The Levi's brand is a timeless fashion icon -- uniquely American, yet globally recognized as the standard, the original, in denim," added McDonald. "After extensive research of period details, I knew Levi's was the perfect fit for my costume designs in 'Hair,' capturing the essence of the era with stylish accuracy."

© 2009 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Janel Parrish talks rumored romance with Val Chmerkovskiy Janel Parrish talks rumored romance with Val Chmerkovskiy
2
Miley Cyrus dons revealing, bondage-inspired dress at amfAR Gala Miley Cyrus dons revealing, bondage-inspired dress at amfAR Gala
3
Dylan Penn approves of Sean Penn dating Charlize Theron Dylan Penn approves of Sean Penn dating Charlize Theron
4
Jessica Biel, Justin Timberlake reportedly expecting first child together Jessica Biel, Justin Timberlake reportedly expecting first child together
5
Angelina Jolie goes blonde for 'By the Sea' Angelina Jolie goes blonde for 'By the Sea'
Trending News
Around the Web
x
Feedback