Poll: Americans embrace U.K. music

NEW YORK, March 13 (UPI) -- One in three U.S. adults listens to British music more than the offerings by other non-U.S. musical artists, a poll released by VisitBritain indicated.

The survey was conducted by Harris Interactive and commissioned by VisitBritain, the national tourist office for England, Scotland and Wales.

When asked which British musical artists they listened to in the past 12 months, 48 percent of U.S. adults surveyed said The Beatles and 49 percent said Elton John, with The Rolling Stones also ranking high on their playlists with 41 percent. More than one-third chose contemporary stars like Coldplay and one-fifth chose Amy Winehouse.

"British pop culture is so alive here in the United States and people experience it every day -- from music and film to fashion and art. So we are saying, 'If you like what you have seen in the United States, why not come and immerse yourself in British culture on your next vacation watching an indie rock band in Manchester or attending a world-class music festival like Glastonbury?'" Simon Bradley, VisitBritain's executive vice president, Americas, said in a statement.