NEW YORK, March 2 (UPI) -- Iconix Brand Group Inc. announced Monday that its junior brand, Candie's, has signed an exclusive partnership with U.S. pop star Britney Spears.
Spears will appear in the Candie's Only at Kohl's 2009 print, television, in-store and online marketing and advertising campaigns. Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities.