An NBC news release said Saturday the final sales tally for all of the game advertising space was $206 million, a record for a Super Bowl airing.
NBC Universal President Jeff Zucker said with the record sales total, NBC's total revenue for Sunday's NFL championship day would be $261 million.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Zucker said. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself."
Super Bowl XLIII commercials will be focused on various categories as 32 advertisers purchased time during Sunday's game, NBC said.