Iron Maiden co-manager Andy Taylor said the hotel project being worked on with nightclub owner Mark Fuller would cater to the unique needs of rock 'n' roll guests, The Sunday Times of London reported.
"The hotel will be rock 'n' roll at its best," Taylor said. "The desk clerk will definitely be dressed in black just as in Elvis's 'Heartbreak Hotel.'
"It will be a fairly elite environment. The bar will be open for 24 hours to cater for bands who come off stage at venues such as the O2 at 11 p.m. or midnight."
The planned Sanctum Soho hotel, which is being created out of a former office building, will feature 30 rooms with names ranging from Purple Haze to Naked Baroque when it opens in April.
But the hotel's publicist, Ben Groom, told The Times that despite Iron Maiden's rough image, the hotel will have a "sexy," not rowdy, focus.
"It's not a hotel for throwing televisions out of the window. It's going to be a sexy hotel," he said.